Local Online Presence Management

The current trend in marketing uses the power of connection found within social networks. The ratings, reviews and voices of peers serve as the main influencers for consumer buying decisions.

When business information is incorrect or inconsistent the result is consumer confusion, which in turn, creates a lack of consumer trust toward the brand.

Taking control of a brand’s local digital presence management is just the first step. A plan for continued monitoring and measurement is critical to the success of any local digital presence management strategy.

Local Presence Management (LPM) is defined as geo-targeted digital presence management that enhances a brand on the whole by optimizing all their locations’ information in their respective local markets. The increasingly mobile nature of search has escalated the need for complete, consistent and accessible data about brands and ways to connect with them.

Local visibility, search placement and reputation determine traffic; this is especially true for multi-site, brick-and-mortar businesses. Local presence management includes monitoring a business’s name, address and phone number (NAP) and business hours in various places online such as directory listings, data aggregators, online review sites and map listings.

Custom:

Google My Business Optimization is $197

Bing Optimization is $97

Yahoo Optimization is $97

* * Substantial discounts available when combined with other marketing services…