Local SEO Client Progress Report
Mobile Marketing Helper is a Digital Agency with proprietary Local SEO Technologies that deliver exceptional results for our clients. Our Data Amplifier Network distributes and publishes information through our Application Programming Interface (API) to an extremely broad audience. Through our Online Presence Management services, and our software intermediary that allows outside technology applications to talk to each other, we optimize online presence so your business becomes more visible on the internet by submitting to strong sites like Google, Yelp, Apple Maps and Facebook.
Monthly Progress Report – Where You Are Now
When viewing your Monthly Online Visibility Progress Report, you can see what we are doing by simply reviewing the “Status” section of each line item, reading the corresponding “Comments” and then clicking on the various “Links.”
Your Report is broken down into the following categories:
Shows the average of your Google My Business. Yelp Local, Bing Places and Directory Scores. Successful scores are most often obtained when all listings are claimed, active, and contain consistent information such as business name, address, and phone number.
This score has a detailed breakdown of Google, Bing, and Yelp. Each Local Page Score is determined by how optimized your listing is. We check against several parameters that influence your overall optimization such as the consistency of your name, address, and telephone number as well as keywords, business description, and more!
Voice Search Readiness
Voice-First Devices are the next big thing. Voice Search is a function that allows users to search the web through spoken voice commands rather than typing, Google Voice Search can be used on both desktop and mobile searches. We check against several parameters that influence voice search and the consistency of your name, address, and phone number in the databases that feed voice search applications.
Data Aggregators are data amplifiers. They are important because they distribute business data to hundreds of partners, search platforms, navigation systems, and mobile apps reaching a broader audience than anyone can on their own. We submit your business’s information to the four major data aggregators: Infogroup, Acxiom, Localeze and Factual.
Your Local Page and Directory scores is based on the number of places in which your listings are present, divided by the number of local page and directories we’ve checked. Successful scores are most often obtainned when all listings are claimed, active and contain consistent information such as business name, and phone number.
This directories are submited by FTP or spreadsheet
GPS Mapping Accelerators
Our tool further syndicates business information to powerful mapping platforms with more than 80 sources of data including the following:
WAZE, GARMIN, TOMTOM, ALFA ROMEO, AUDI, BMW, CHEVROLET, FIAT, FORD, GENERAL MOTORS, INFINITY, KIA, MAZDA, MERCEDES, PIONEER, SAMSUNG, SONY NAVIGATION, TOYOTA, VOLKS, WAGEN, VOLVO
Due to the reliance on third-party data their connection status, periodically we may not find a listing that may be there.
A citation is any mention of your business out on the web, with or without a link. It can come in various forms such as : Company name, Company name & phone number, Company Name/Phone Number and Address, Company Name/Phone Number/Address & Link, and not limited too other variations. A complete citation should include the company name, address, and phone number. A citation that does not include all three of these is sometimes referred to as a partial citation.
Introduction to Local SEO
Increased website traffic often translates into increased sales or conversions. Unfortunately, the digital landscape is so competitive that many businesses struggle to get noticed online. Successfully marketing a business requires implementing local SEO to rise above the competition – quite literally – to secure higher placement in search results.
For your business to get found online, you need to create and claim online listings (also referred to as local citations). It’s one of the best ways to attract customers online and present accurate data to search engines.
If your business does this, you can be ensured that your online data, like business name, address and phone number (NAP), is accurate. However, creating all of the listings (from Google My Business to Bing … and everything in between), it can be very challenging and confusing.
Frequently Asked Questions
What is Search Engine Optimization?
SEO is a digital marketing approach that aims to maximize visibility and earn a higher spot on search engine results pages (SERPs). The goal of SEO is to boost web presence and make it easier for customers to find a business online.
Conventional SEO targets specific keywords and search terms that consumers are most likely to type into a search engine such as Google. Search engines use a series of ranking factors to evaluate the content, purpose and value of a website. Ranking is determined based on how each site stacks up against the competition and how relevant Google deems it to be to a particular search query.
What is Local SEO?
A local SEO approach makes it easier for nearby consumers to discover local businesses. It improves a website’s visibility, increases relevant web traffic, and drives revenue by connecting businesses with local shoppers. For brick-and-mortar locations, ideal customers are those who are interested in their specific product or service and their specific location.
Effective SEO involves targeting industry specific keywords (terms like organic coffee, shoe sale and dog walker) as well as location-based terms such as city names, neighborhoods and regions. Local SEO also encompasses factors that don’t play a major role in traditional SEO, such as Google My Business, local directories and proximity to the searcher. A business that invests in local SEO is more likely to attract customers to their website as well as to their business location.
How does Local SEO differ from Traditional SEO?
Whether a business already has the basics of SEO in place or is starting a new campaign from scratch, there are several reasons to target local search terms as well as industry-related keywords.
Conventional SEO works by using keywords, site design, link building, reputation management and social signals to help a website rank for keywords that their audience is searching for on Google. Local SEO takes these concepts a step further by targeting customers located nearby through geographical search terms. The most notable difference is the utilization of local keywords, NAP data, reviews and citations in local SEO to target nearby consumers.
The difference between local SEO and traditional SEO might seem small, but it is significant. Some business owners make the mistake of assuming a traditional SEO strategy is enough to help them reach local customers and clients. Although traditional SEO is still essential to online marketing, SEO without a targeted local approach will only serve to broaden a business’ web presence rather than allowing it to hone in on its desired target market.
What are the benefits of Local SEO?
Focusing on local SEO allows businesses to:
- Target local customers
- Attract mobile consumers
- Rank higher in local search results
- Build brand awareness
- Drive web traffic
- Grow customer base
- Increase profits
As the digital landscape becomes increasingly saturated with competition, it’s more important than ever to understand and implement local SEO best practices. Localizing SEO is a valuable strategy for both online businesses and those that operate out of a physical location. An effective local SEO strategy is designed to connect businesses with the right consumers – thereby expanding their customer base and increasing profits – based on a series of ranking factors.
What are the Differences Between Data Aggregators and Manual Citation Submissions?
When businesses rely on manual citation submissions, they must directly input information onto other sites by hand. This is a very time-consuming task; most sites require multiple verification steps.
Data aggregators – sometimes referred to as local data aggregators – make things simpler. The use of data aggregators helps a local business spread their NAP to a multitude of sources with minimal effort. Basically, the data aggregator submissions take care of verification steps and spread information much faster than doing it manually.
However, not everything is data aggregators. While they do get a good portion of the tasks completed, it’s important for local businesses to submit to other directories, like Google My Business, Bing Places, Yelp and other directories accessible via our Data Amplifier Network.
What Should I Expect?
It’s important to be advised that during the next several months there will be moments when you start to panic, lose trust, and want to cancel all services. These are normal feelings and most clients go through this in the early stages of establishing their online presence.
You are hiring us because you trust us to improve your Search Engine Marketing. We’ve seen every kind of tactic out there and know that if you disconnect from our technology, you’ve just compromised everything … and wasted all of our time.
PLEASE understand that if you do experience a moment of doubt and decide to cancel, you will basically have to start from square one with another provider. Our goal is to establish a long term relationship where you can succeed online.
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To help entrepreneurs all over the country consistently grow their business through Permission-based Marketing.