With all of the changes that have come in 2020, there are many new needs and updates in online marketing which leave us to question, what can we expect in 2021 for digital marketing? First of all, expect the unexpected! As we learned early into 2020, the needs of...
To maximize keyword rankings in Google Maps and Map Packs, a business must set up and continuously nurture four primary local SEO focus areas that include: business data, local landing pages, off-page visibility, and online reputation. Google claims to use three focus...
We come across many websites that perform well in terms of impressions and position in the search engine results page, but do not produce the volume of visits one would expect. One of the current challenges is the introduction of Google My Business and no-click...